Entry #5 - Mayhem is everywhere!

Beyond, "Buy the product"?

Have you ever seen an ad about Allstate? 

Let me tell you something. I got shocked once I saw one!

From the images to the message, the whole ad leaves you speechless. I saw the one called: "Mayhem: Bag of Fast Food." Once I saw it and analyzed it carefully, I concluded that the author of this ad wants to express the experience of feeling protected no matter what to the ones watching the ad. 

As an insurance company, the principal purpose of it is to make people feel safe with them, Right? In this ad, the author gave examples of how a man got harmed terribly.  Over and over and over again!! Being honest, this got a big laugh out of me. The poor man got thrown out of the car literally like a "bag full of fast food trash."

Thanks to the presentation of different scenarios where one can get hurt, I think that this ad targets its audience pretty well. It shows how this man got into many accidents; however, he did not get injured. Why? Because of his insurance! It might be funny for the audience to watch these absurd "accidents," but each scenario presented in the ad shows how no matter the kind of incident you could've had, they are going to help you. No matter how badly your accident is, they'll keep you protected from mayhem like the man in the video!

I think that more than showing these scenes and the message, it is pretty good how they manage to apply something that is considered funny as something that happens in real life, and it makes it a clear example of how it works. Their creativity put them in a very high position. I think that their creativity brought some pretty good sales to their company. 

After some laughs, I'd say that this kind of ad is pretty funny, but it shows pretty well what they are selling, and they promoted it amazingly!

Have you seen any ad like this one? let me know what you think about them!

I'll read you later, stay safe!